Online retail is one of the few business sectors in Serbia that fills a congress hall with sponsors as well as delegates. XPERIENCE 2026, the third edition of the conference run by the Ecommerce Association of Serbia (Ecommerce asocijacija Srbije), takes place on 20 November at Sava Centar in Belgrade. For the events trade it is a one-day job with a large expo area, three parallel stages and more than 20 sponsor brands to accommodate.
A new date and a bigger hall
The conference was moved to 20 November from an earlier date, according to Ecommerce Magazin, which reported the change on 1 October. The article did not state the original date. Tickets already bought and registrations already confirmed remain valid.
The programme runs in Sava Centar's Immersive Hall, with networking and exhibitors in the foyer and expo zone. The organiser's website promises three parallel sessions, more than 50 speakers, 1,000+ guests and 400+ companies, with food and drinks included. These are the organiser's own figures. Ecommerce Magazin describes XPERIENCE as the largest regional conference on e-commerce and digital business.
Topics and speakers
The announced topics are AI in sales, consumer behaviour, and the growth and scaling of digital businesses, across e-commerce, retail, banking and payments, logistics and technology.
Speakers listed on the conference website include:
- Carina Lamb (EMARKETER) and Momčilo Radovanović (Google);
- Ana Drašković and Slobodan Lukić (Visa), and Marijana Agić-Molnar (Mastercard);
- Kiril Dinov (VTEX), Nikola Mehandžić (Monri) and Miloš Radulović (Mrezza);
- Zoran Zagorac (City Express) and Milena Mirić (Shoppster);
- Siniša Nedeljković and Ivan Martać (Yemora), Sava Pavlović (SZ Law), Goran Tintor (FMK), Vedran Bajer (Wonderful) and Aleksandar Petković (WMG).
A detailed hour-by-hour agenda had not been published on the website at the time of writing.
Sponsors and expo zone
Visa is the general sponsor and Yemora the VIP sponsor. Premium sponsors are Banca Intesa, Mastercard, Monri, Mrezza, UniCredit Bank, VTEX and WMG. The expo-sponsor group is large for a one-day event: BEX express, City Express, Coob ads, D Express, dm, Exsolvo, Marker, NELT, OTP, Payspot, Planeta Sport, RTB House and Shoppster. Coca-Cola is listed as refreshments sponsor, and a long list of national media are partners.
Tickets: check before you book
Ticket information on the website is not consistent. The homepage shows Super Early Bird and Early Bird tiers as sold out and a Regular ticket at €240 including VAT, payable in dinars, with sales listed until 14 October. The tickets page lists one ticket, labelled Early Bird, at 28,320 dinars (€240) including VAT. A "4+1" group offer reported by Ecommerce Magazin expired on 1 November. Anyone planning to attend should confirm availability and price with the organiser.
What it means for the events trade
- Many brands, one build day. More than 20 sponsors on a single-day event usually means modular stands, branded counters and graphics that have to go up overnight. Stand builders and print suppliers should expect late-confirmed artwork.
- Three stages to run. Parallel sessions need separate AV, streaming and stage management teams, which suits production companies that can staff several rooms at once.
- Logistics firms on the floor. Couriers such as City Express, BEX, D Express and Planeta Sport's logistics partners are both sponsors and potential clients, which makes the expo zone useful for suppliers looking for transport partners.
- A busy Sava Centar month. XPERIENCE follows the Belgrade Security Conference (16–18 November) and SPARK 2026 (19 November), so load-in windows will be tight.
Event details
- Event: XPERIENCE 2026 (3rd edition)
- Event type: Conference with expo zone (e-commerce and digital business)
- Date: 20 November 2026 (per Ecommerce Magazin; the conference website does not show the date)
- City: Belgrade
- Venue: Sava Centar, Immersive Hall; foyer and expo zone
- Organiser: Ecommerce Association of Serbia (Ecommerce asocijacija Srbije)
- Tickets/registration: konferencija.ecommserbia.org; listed price €240 / 28,320 RSD incl. VAT, availability to be confirmed
Sources
- ecommercemagazin.rs
- konferencija.ecommserbia.org
- konferencija.ecommserbia.org
- konferencija.ecommserbia.org
- konferencija.ecommserbia.org
Photo: Product School / Unsplash licence / source
